He added, "The consumer in the U.S., on the high end, we're actually seeing more frequency from that consumer, and we're seeing possibly driven by a little trade down into our brands, which is all good, and then on the lower end, as I mentioned last quarter, consumers are starting. In an investor call post-fourth-quarter earnings results this week, CEO David Gibbs said, "We're winning because of value." "We really received an outcry of requests on social media for us to bring back wraps," Wilson said the 2-for-$5 offering is being added at a time when "consumers are much more value conscious." ![]() (Courtesy: KFC).Įarlier this week, the Louisville, Kentucky brand introduced KFC Wraps for a limited-time only, following an outcry from fans, Wilson said. 6, new Kentucky Fried Chicken Wraps will be available online at KFC.com, on the KFC mobile app and at KFC restaurants nationwide. Caters to a more value conscious consumer He said customers haven't minded the removal of items, calling the response "positive" and that they are able "to navigate the new menu board more quickly and easily."Īlmost all, 99%, of KFC restaurants are franchise-owned. We’ve also reduced our controllable costs because of less waste, less prep and less cleanup time." "By removing less popular menu items, we’ve improved order accuracy and product availability overall, and created space in back of house. On average, there were nearly 2 cars in line.Īccuracy also improved, per Stewart. As a result, we’ve reduced our drive-through order time by 11 seconds."Īccording to Intouch Insight's 2022 Annual Drive-Thru Study, KFC's average wait time was 63.6 seconds, while total service time was roughly 4 minutes, or 239.02 seconds. ![]() “Our team members have been able to package orders more quickly, due to having less items on our pack line. Justin Stewart, a KFC franchise owner and COO of Stewart Restaurant Group, said the menu updates at his restaurant have already cut time for employees to pack orders and improve drive-thru rates. The release continues on to describe the bone-in wings as “crispy on the outside, juicy on the inside and fried to perfection using KFC’s proprietary process, eliminating wait times that may make you late for kickoff.” That point is key for the launch of Kentucky Fried Wings, according to KFC’s chief marketing officer in the U.S., Andrea Zahumensky.KFC U.S. They promise to be “all so finger lickin’ good, you won’t even need a Wet-Nap.” (That’s kind of gross, though enjoy your wings and then probably still use a Wet-Nap.) You don’t even have to be that into football to suddenly feel more enthusiastic about couch potato-ing it next Sunday.Īccording to a press release from KFC, Kentucky Fried Wings come in “classic,” or sans sauce, as well as in sauced varieties including Nashville Hot, Buffalo, and Honey BBQ. As if that weren’t enough, the chain has announced that these wings will be available for delivery. That changes today, though, sports fans (and chicken fans). When you take a moment to ponder the state of fried chicken, as I do right after my morning meditation each day, it does seem strange that the country’s most well-known chicken chain doesn’t offer the country’s most well-known chicken-centric game day snack.
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